Roleplan / Sectors / Estate agents

AI agents & WhatsApp automation for estate agents.

Every enquiry answered. Every viewing booked.

Property enquiries arrive on Rightmove, Zoopla, Bayut, Property Finder, Instagram and direct WhatsApp — and they arrive at every hour. The agencies that win viewings are the ones that reply first with the right information.

Roleplan builds AI agents for estate agents in London and Dubai that handle enquiries in seconds — confirming availability, sending floor plans and photos, answering questions on service charge or chiller fees, and booking viewings straight into your negotiator's diary. You wake up to a clean pipeline and a board full of qualified appointments.

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— What we build for estate agents
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Instant reply on every portal

Rightmove, Zoopla, OnTheMarket, Bayut, Property Finder, Dubizzle, Instagram DMs — all into one agent, in your tone.

02 / 04

Viewings booked on your calendar

Two or three slots offered, the one they pick gets booked, and the negotiator's morning reminder goes out automatically.

03 / 04

Qualified before the call

Timeframe, chain or cash, budget band, funding route — captured before you pick up the phone.

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Integrated with PropertyFile, Reapit, Alto, Street

Applicants, viewings and notes flow both ways — no double entry.

— Live demo

See it answer a real estate agent enquiry.

Loop running now. Replies are auto-generated, with a human approving during the first two weeks of any go-live.
Avg first reply
14s
Handled automatically
68%
More viewings booked
2.4×
— FAQs

Estate agents asking, we're answering.

01 Can AI deal with property enquiries in Dubai? +
Yes. Roleplan's WhatsApp agent handles property enquiries from Bayut, Property Finder, Dubizzle and direct channels. It confirms availability, sends floor plans and photos, answers common questions about service charges, DEWA and chiller fees, and books viewings on your team's calendar in seconds.
02 Can AI book viewings for an estate agent in London? +
Yes. The agent checks your negotiators' calendars, proposes two or three viewing slots, books the one the applicant picks, and sends a morning reminder with the address and parking info. The viewing lands in PropertyFile, Reapit, Alto or whichever CRM you use, with the full conversation attached.
03 How does AI handle property availability and pricing questions? +
The agent is connected to your live stock feed, so it always knows what's under offer, available or sold. It gives accurate pricing, can explain service charges and leasehold terms, and sends floor plans, brochures or video walk-throughs as attachments. If a question is outside its remit, it routes to the right negotiator.
04 Does it integrate with PropertyFile, Rightmove and Zoopla? +
Yes. We connect to PropertyFile, Reapit, Alto, Street.co.uk, Jupix and custom property CRMs via API or webhooks. Enquiries from Rightmove and Zoopla flow in through email parsing or portal APIs, and bookings and notes sync back automatically.
05 Will it qualify leads before passing them to my negotiator? +
Yes. You tell us your qualification criteria — timeframe, chain or cash, funding route, budget band, whether they've viewed other properties — and the agent captures all of it before handing over. Your negotiator walks into the viewing already knowing who they're meeting.
06 Is this compliant with UK money-laundering and Dubai DLD rules? +
Yes. The agent only collects personal data when strictly needed, supports AML prompts for identity and source-of-funds checks before any offer is taken, and keeps a tamper-proof log of every conversation for regulatory audit. For Dubai, we follow DLD and RERA requirements on agent licensing and disclosures.

Ready to stop losing leads after hours?

30-minute discovery call. We'll look at your current enquiry flow and tell you — honestly — where an AI agent would earn its keep, and where it wouldn't.

Book a 30-min call ↗ Message on WhatsApp