Roleplan builds AI systems for small businesses in the UAE and UK. Sales agents, internal tools, automations, the CRM holding it all together — the work your team shouldn't have to do, designed around how you actually operate. Set up in weeks. Pays for itself in months.
You need a five-person tech team but you're running with one generalist. The backlog grows, messages go unanswered, and the owner works weekends.
Agents that reply to leads in 60 seconds, chase follow-ups, write reports, and handle the admin your team does by hand today — in your tone, under your supervision.
Internal tools, portals, dashboards — shaped to your workflow, not a template. The quirks that make your business yours are the starting point, not a workaround.
Your pipeline, organised and connected — so every lead, conversation and deal lives in one place. No spreadsheets, no sticky notes, no lost context.
Your team and your customers stay in the conversation they were already having. Every message logs itself back — no copy-pasting, no lost threads, no context tax.
We don't ship and disappear. Every month we manage, optimise, and expand your systems — adding whatever the business needs next as you grow.
— Wealth · tax · legal · consulting
— Sales & lettings · boutique firms
— Watches · jewellery · art · furniture
— Independents · used specialists · forecourts
— Architecture · design · events
— Management · labels · publishers · studios
If the deal sizes justify the build, sector probably doesn't matter. Tell us how you actually run, and we'll tell you — honestly — where AI would earn its keep.
Tell us about your business →Customer messages in. Helpful reply goes out in seconds. Viewing booked. Lead logged. No one on your team lifted a finger.
Leads move through your pipeline automatically as conversations happen. Quiet ones get chased. You wake up to a clean board every morning.
Pulled from your data, written in your voice, documents attached. Hours of work becomes minutes.
Revenue, ad spend, ROAS, CAC — pulled from Shopify, Meta, Klaviyo and the rest, into a single live view your team actually opens in the morning.
Our business still runs on WhatsApp — but now we're 10× more organised. The CRM updates itself and our client relationships are at another level.
— Jacob, Co-founder · Kettle Kids
Our paraplanners have their weeks back. Review decks done in 15 minutes, and they look better than before. We're advisors, not designers.
— Partner · Hoxton Wealth
We're new to e-commerce and both founders run day jobs. The dashboard Roleplan built is gamechanging. Everyone in the team has access to all the data and content they need in seconds.
— Founder · Mujo Creatine
Two days embedded — on-site or remote. Shadow calls. Read your inbox. Map every place a lead comes in and every place one leaks out.
CRM configured, WhatsApp API provisioned, AI agents trained on your SOPs and past conversations.
We run it alongside your team for a week. Tune the edges. Hand over a runbook. Then we step back.
Monthly review. New automations as you grow. A real human on WhatsApp when something breaks.
I spent two decades in music and entertainment — managing artists, running labels, and building a creative agency across London & Dubai.
Along the way I ended up working inside hair salons, a luxury watch retailer, social media agencies — a range I never planned on, but that taught me how differently every business actually runs.
Every one of them had the same underlying problem: a team drowning in admin, chasing leads manually, losing deals to slow follow-up, and patching everything together with WhatsApp and spreadsheets.
I started building systems to fix the problems I saw across these businesses. First for my own. Then for friends who ran theirs. Roleplan is what came out of it.
AI is only useful when someone actually understands how a specific business runs — its people, its quirks, where the leaks are. Writing the code is the easy part now; anyone can do that. The implementation is the hard part, and the part worth paying for.
30-minute intro call. We look at your operations together and tell you straight whether we can help. No deck. No pitch.