Roleplan is an AI agent and WhatsApp automation agency for small teams in the UAE and UK. We build CRM, AI agents and messaging systems for businesses selling high-value products. Set up in weeks. Pays for itself in months.
You need a five-person tech team but you're running with one generalist. The backlog grows, messages go unanswered, and the owner works weekends.
Agents that reply to leads in 60 seconds, chase follow-ups, write reports, and handle the admin your team does by hand today — in your tone, under your supervision.
Your pipeline, organised and connected — so every lead, conversation and deal lives in one place. No spreadsheets, no sticky notes, no lost context.
Internal tools, portals, dashboards — shaped to your workflow, not a template. The quirks that make your business yours are the starting point, not a workaround.
Your team and your customers stay in the conversation they were already having. Every message logs itself back — no copy-pasting, no lost threads, no context tax.
We don't ship and disappear. Every month we manage, optimise, and expand your systems — adding whatever the business needs next as you grow.
— Wealth · tax · legal · consulting
— Sales & lettings · boutique firms
— Watches · jewellery · art · furniture
— Independents · used specialists · forecourts
— Architecture · design · events
— Management · labels · publishers · studios
Not on the list? If your team is under 30 and your deals are high-value, we can probably help.
Customer messages in. Helpful reply goes out in seconds. Viewing booked. Lead logged. No one on your team lifted a finger.
Leads move through your pipeline automatically as conversations happen. Quiet ones get chased. You wake up to a clean board every morning.
Pulled from your data, written in your voice, documents attached. Hours of work becomes minutes.
Our business still runs on WhatsApp — but now we're 10× more organised. The CRM updates itself and our client relationships are at another level.
— Jacob, Co-founder · Kettle Kids
Our paraplanners have their weeks back. Review decks done in 15 minutes, and they look better than before. We're advisors, not designers.
— CEO · Hoxton Wealth
We're new to e-commerce and both founders run day jobs. The dashboard Roleplan built is gamechanging. Everyone in the team has access to all the data and content they need in seconds.
— Founder · Mujo
Two days embedded — on-site or remote. Shadow calls. Read your inbox. Map every place a lead comes in and every place one leaks out.
CRM configured, WhatsApp API provisioned, AI agents trained on your SOPs and past conversations.
We run it alongside your team for a week. Tune the edges. Hand over a runbook. Then we step back.
Monthly review. New automations as you grow. A real human on WhatsApp when something breaks.
I'm Hannan Malik. I spent two decades in music and entertainment — managing artists, running labels, building creative businesses across London and Dubai.
Every company I've worked with had the same problem: a small team drowning in admin, chasing leads manually, losing deals to slow follow-up, and patching everything together with WhatsApp and spreadsheets.
I started building systems to fix that. First for my own businesses, then for friends who ran theirs. Roleplan is what came out of it.
We're not a big agency. We're a small, focused team that builds the operational backbone for businesses like yours — and sticks around to make sure it keeps running.
30-minute intro call. We look at your operations together and tell you — honestly — whether we can help. No deck. No pitch.