Roleplan / Sectors / Car dealers

AI WhatsApp agents for car dealers.

Every enquiry answered. Every test drive booked.

Car dealers lose more leads to slow replies than to price. A buyer messages you on WhatsApp at 9pm after seeing a listing on Auto Trader or Dubizzle — if they don't hear back in minutes, they message the next dealer.

Roleplan builds WhatsApp agents that reply the way your best salesperson would, 24/7. They answer stock and pricing questions, qualify the buyer, book test drives on your team's calendar, and log everything into your DMS or CRM — so your floor team walks in to a diary full of warm appointments.

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— What we build for car dealers
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Instant replies to stock enquiries

Price, availability, spec, part-ex questions — answered in your tone within seconds, night and day.

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Test drives booked on your calendar

The agent checks your salespeople's availability and books a slot, with a reminder on the morning.

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Lead qualification before the call

Budget range, timeframe, finance interest and part-exchange captured before anyone on your team picks up the phone.

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Connected to your DMS / CRM

Every conversation, lead and booking flows into your existing systems — no re-keying, no lost context.

— Live demo

See it answer a real car dealer enquiry.

Loop running now. Replies are auto-generated, with a human approving during the first two weeks of any go-live.
Avg first reply
14s
Handled automatically
72%
Close rate lift
3×
— FAQs

Car dealers asking, we're answering.

01 Can I automate enquiries as a car dealer? +
Yes. Roleplan's WhatsApp agent replies to enquiries from your website, Auto Trader, Motors.co.uk, Dubizzle and direct messages — in seconds, day or night. It handles stock availability, pricing, part-exchange questions and booking test drives, and escalates to a salesperson when a buyer is ready to transact.
02 Can AI book test drives for a car dealership? +
Yes. The agent checks your sales team's calendar availability, proposes two or three slots, books the one the buyer picks, and sends a reminder on the morning of the appointment. The booking lands in your DMS or CRM as a qualified lead with the full WhatsApp thread attached.
03 How does WhatsApp automation work for a UK car dealer? +
We set you up on the WhatsApp Business API (via Meta-approved providers like 360dialog or Twilio), connect it to your website, listings and your existing DMS, and train the agent on your stock feed, pricing rules and typical buyer questions. Setup takes 2–4 weeks. Compliance with Meta broadcast rules and FCA financial-promotion rules is handled during setup.
04 Will the AI know when to hand over to a salesperson? +
Yes. We build handover triggers specific to your business — usually things like finance questions, negotiation, unusual part-exchanges, or anything the buyer flags as sensitive. The salesperson receives the full conversation history so they don't start cold.
05 Can it integrate with my Dealer Management System (DMS)? +
Almost always. We integrate with Pinewood, Keyloop (CDK), Dragon2000, Gemini Systems and most bespoke DMS platforms via API or webhooks. For UAE dealers we connect to Motorpoint, MotorMate, SimplyAuto and custom stacks. Leads, test drives and conversations sync both ways.
06 Is this compliant with FCA rules on motor finance enquiries? +
Yes. For dealers regulated by the FCA, we follow CONC financial promotion rules — the agent uses approved finance wording, doesn't give personalised advice, and hands over to a qualified person when a buyer wants to discuss finance in detail. We keep a full audit log of every conversation.

Ready to stop losing leads after hours?

30-minute discovery call. We'll look at your current enquiry flow and tell you — honestly — where an AI agent would earn its keep, and where it wouldn't.

Book a 30-min call ↗ Message on WhatsApp